Do you prefer to invest in material possessions or experiences?

Sales of luxury goods are on the up. But we’re not just talking about pricey handbags and powerful sports cars anymore. In Europe and North America, in particular, the balance is shifting away from material things and towards experiences. Travelling, fine dining, premium liquor, and entertainment now account for more than half of consumer spending in some countries.

In China, for example, Baijiu is viewed as a desirable status symbol. And Gebrüder Weiss in Chengdu has developed specialist logistics solutions to meet the growing demand among online customers for the traditional grain-based liquor. From secure storage and meticulous packaging to complete traceability, the on-site team ensures every bottle reaches its customer in flawless condition.

The photo shows the average per capita sales in the global luxury goods market in selected regions with Gebrüder Weiss locations.