# 15 2021

The Known

Given the enormous volumes of data that are stored and readily accessible, today we might prefer to ask: What don’t I know yet? The answer of course is: almost everything. In his interview for this issue of ATLAS, social psychologist Robert Imhoff explains that we should be less suspicious – and learn to believe others again. The best thing about ignorance is that there are so many things left to discover and experience. Not least in this issue of ATLAS. When you’ve finished reading it, you will know a lot more: about the Port of Hamburg, about errors and lessons from the past, about logistics – and about Gebrüder Weiss.

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# 14 2020

New

We yearn for consistency and familiarity. In reality, though, change is our only constant. There is always something new appearing. Like this issue of ATLAS, which is dedicated to that very subject: all things new. Everything is new at some point. It challenges us, hones our senses, and broadens horizons. What matters is how we respond. And what we make of it.

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# 13 2019

Normal

What people consider normal varies from generation to generation and country to country. Sharing agreed norms often makes sense and can be comforting, as this issue of ATLAS proves. What it also proves is that people can be normal, but they don’t have to be. At least not always.

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# 12 2019

Where do we go from here?

Given the contemporary constant change, it is all the more astonishing that some things never change. Not least, people's incessant quest for fulfillment. Where do we go from here? What have I experienced in life? And what can I consign to the past? These and other questions are asked in this issue of ATLAS, and put to members of the orange family, and to people, that we rarely get the chance to engage with.

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# 11 2018

Hope

Given the sad and often depressing events unfolding around the world today, hope might be considered a naive impulse. But it isn’t. It’s a virtue. Anyone seeking hope needs to put it into practice. And focus on things that inspire and foster it. That is precisely what this ATLAS is all about. We have gathered stories from each of the 30 countries where we operate – stories that open our eyes to genuine wellsprings of optimism.

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# 10 2018

Fashion

Doing something in a specific way, not randomly. Loving something today that might well be outmoded tomorrow. That is what fashion is all about. In ATLAS 10, we talk with fashion theorist Barbara Vinken about clothing and with architect Andreas Cukrowicz about current trends in construction, while Gebrüder Weiss employees talk about fashion sins they have overcome.

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# 09 2017

Friendship

Do you have close friends, would you want any? Could you imagine a friendship with a robot? Or even with an inanimate object? Thoughts like these have all found a place in the ninth edition of ATLAS. Famous friendships and enmities are highlighted, good business partnerships are discussed and it is shown that friendship can flourish even on difficult terrain.

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# 08 2017

Concentration

Concentration is flexible in quality and quantity. It can be learned and improved. There are, however, situations that require our utmost attention. So we met with people whose jobs demand total concentration. We also looked at the effects of population density on cities – another form of concentration.

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# 07 2016

Orientation

Stars, compasses and changing world views – when it comes to finding your way, there are countless aids and tools. For the seventh issue of ATLAS we have looked at situations where people choose to follow a particular direction. What did mariners use to navigate in former times? How do young people find their way today? And can’t getting lost have its benefits too?

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# 06 2016

Drive

very morning, there comes that point: you kick off the bedclothes, clean your teeth, begin your day. Will it be like any other day? Or will it be special? What is it, ultimately, that drives us? This sixth issue of ATL A S centres around drive and the things that drive us. Is drive more than a component that powers a machine?

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# 05 2015

Freedom

reedom – can mean many things to you: freedom of speech, freedom of action or trade, the conquest of gravity: freedom is a great idea that is indispensable in our world today. Is life really possible without constraints? Do we really need to keep up to date on what is happening in the world? This fifth issue of ATLAS is devoted to these, and other, facets of freedom.

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# 04 2015

Tradition

As John Donne rightly said, ‘No man is an island.’ People are embedded not only in a geograph­ical location but in a historical context as well. They inhabit a world formed by customs and narra­tives that can serve as sources of inspiration and enrichment. Whether we prefer to preserve, modernise or overcome them, each of us has a unique treasure trove of traditions that shapes every single day of our lives.

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# 03 2014

Passion

Passion has many faces, and passionate people can be found almost everywhere. Even on our very doorstep iin the Vorarlberg region of Austria. Thus in this ATLAS we report on our inclination to regional products, to exercise and to be on the move.

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# 02 2014

Future

The future really is nothing new. It has existed since the beginning of time – and we can still make something of it. In fact, we have made it a major focus of this issue of ATLAS.

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# 01 2013

Pioneers

The best means with which to combat boredom are attitude, character and personality. Where personality shines through, there is the potential for fresh curiosity about your environment – the kind of curiosity that could potentially change the world and put things in motion. It is this curiosity that makes a pioneer. That’s why the authors and photographers of ATLAS aim to describe, inform, entertain and inspire.

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